Messaging limits

Every WhatsApp number sits in one of five tiers. The number on each card is how many unique customers you can initiate a conversation with per rolling 24 hours — the card with the Current badge is the one you're on now.

The row of cards shows all five tiers with yours highlighted. It's a rolling window, not a daily reset: at any moment it counts the unique people you've messaged first in the previous 24 hours, so room frees up continuously as older conversations age out — rather than everything resetting at midnight.

Meta upgrades a number automatically — there's no button to request it. Two things have to be true at the same time: you must initiate conversations with a set number of unique customers inside a rolling 7-day window (the page shows your live target, e.g. 500), and your number must hold a quality rating of medium or high while you do it. Meet both and Meta bumps you to the next tier, usually within a day; let quality slip and an upgrade can stall or reverse.

Quality rating is Meta's read on how people receive your messages — High, Medium or Low — driven mostly by blocks and "not helpful" reports over the last seven days. It's the gate on tier upgrades: only High or Medium lets your limit climb, and a sustained Low can push it down. Keep it up by messaging people who expect to hear from you, spacing out your sends, and always giving an easy way to opt out.

The limit only counts conversations you start. When a customer messages you first, you can reply as much as you like for the next 24 hours with no limit at all — these service conversations never count against your tier. So a busy inbox of customer-initiated chats is never what runs you out of room; only your own outbound, business-initiated conversations are.