Meta requires a Country of Origin on every product before an Indian business can send catalog messages. Here’s what it is and how to add it.
1
Why it’s required
This is a Meta rule for all Indian WhatsApp Business accounts — products without it can’t be sent as catalog messages (single- or multi-product):
Set origin_country to where the product is made — for local products use your own country (e.g. IN for India)
Selling imported goods? You must also add importer_name and importer_address
Products missing these fields are skipped, so catalog messages won’t send
2
Add it to your product feed
Country of Origin comes from your product data — not the Commerce Manager product view. In a Google Sheets feed, add an origin_country column (a country code like IN), plus importer_name and importer_address for imported goods, then re-upload. Syncing from Shopify? Set each product’s origin in its Shopify details and it carries across to Meta.
3
Re-sync, then send
Once the field is set and your catalog re-syncs, Meta re-checks your products — after that your catalog messages will send to customers.