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Commerce

What is a WhatsApp Catalog?

A WhatsApp Catalog is your product showcase inside WhatsApp — customers browse items, add them to a cart and order without leaving the chat. Here's how it works.

1

Your products live inside WhatsApp

A catalog holds your products — each with a photo, name, price and description — so customers see what you sell right inside a WhatsApp conversation.
2

Customers browse without leaving the chat

Shoppers tap the catalog icon or a catalog message to scroll your products, open any item and view its details — no website or app needed.
3

They add items to a cart and send an order

Customers add products to a cart and send it to you as a message. The order arrives in your inbox with the items, quantities and total.
4

You manage it all from Commerce

Connect your catalog once, then send catalog messages in campaigns and chatbots and track orders — all from the Commerce section.