Automations
WhatsApp Flow attributes
When a WhatsApp Flow step runs, whatever the customer fills in comes back to you as custom attributes on their contact — ready to greet them by the name they typed, branch a rule on the option they picked, or drop an answer straight into a reply.
1
Where a flow's answers go
A WhatsApp Flow is a small form the customer completes without leaving the chat. The moment they submit it, every answer is saved onto their contact so nothing is lost once the conversation moves on. Two kinds of attribute are created for you, and it helps to know which to reach for:
- One combined attribute holds the entire submission at once — reach for it when you simply want to pass the whole response to the next step.
- One attribute per field holds a single answer on its own — reach for it when a rule or a reply only cares about that one value.
- Both are ordinary contact attributes, so anything you already do with an attribute elsewhere works here too.
2
The combined attribute
The panel shows a single attribute — the chip under Use the following custom attribute to access flow values — that carries the customer's complete flow response. Insert it as a variable anywhere that accepts one, such as a reply message, a later flow, or an automation step, to hand the whole submission along. Use this when you want everything the customer sent rather than one specific answer.
3
Per-field attributes
Under Individual custom attributes for flow fields, every question in the flow is listed beside its own attribute. These are the ones you will reach for most often:
- In Automations → Rules, branch on a single answer — if the chosen plan is Premium, assign it to the sales team.
- In a reply, echo one value back to the customer without pulling in the rest of the form.
- Because each one is a registered contact attribute, it also appears on the contact panel and can be reused by any later automation.